Triumph Motorcycles now available at Motorrad Alley, Lipa
A new chapter for premium motorcycling in Southern Luzon begins as New Nemar Corporation formally partners with Triumph Motorcycles Philippines Inc. to launch Triumph Motorcycles Batangas at the popular Motorrad Alley in Lipa City. The contract signing ceremony took place on Friday, March 13, 2026, marking a milestone collaboration to expand the presence of the iconic British brand in the region.
The agreement was signed by Michelle Fabie, President of New Nemar Corporation; Melquisedec Mendoza, Vice President; Willy Tee Ten, President and Dealer Principal of the Autohub Group of Companies; and Mark Gabriel, General Manager of Triumph Motorcycles Philippines Inc. Witnessing the event were Tomas Fabie, Ranilo Lucero, Emmanuel Rubi, Eric Malaluan, John Mendoza, Kimberly Marcelino, and Jose Manalo.
Founded in 1996, New Nemar Corporation began selling multi-brand motorcycles in Lipa City and Nasugbu and has since expanded to Palawan, Mindoro, Laguna, Quezon, Cavite, and Metro Manila. In three decades, the company has earned a strong reputation for reliable dealership operations, backed by a capable management team and dedicated employees.
The new Triumph dealership will operate within Motorrad Alley, a growing motorcycle hub that brings together exclusive and multi-brand stores, including Royal Enfield, Vespa, Aprilia, Honda, Suzuki, CFMOTO, and Kawasaki. Beyond retail, the complex serves as a lifestyle destination for enthusiasts to explore motorcycles, connect with fellow riders, and experience the culture of motorcycling.
Through this partnership, Triumph Motorcycles Batangas will deliver the brand’s heritage, performance, and craftsmanship closer to riders in Southern Luzon. Triumph Motorcycles Philippines Inc., the country’s exclusive distributor under the Autohub Group, has steadily expanded its network since 2020. Led by Willy Tee Ten, the Autohub Group manages a portfolio of premium automotive and mobility brands, including Rolls-Royce, MINI, Lotus, Zeeker, and Triumph Motorcycles.
Now open at Motorrad Alley, Triumph Motorcycles Batangas will offer the brand’s modern classics, roadsters, adventure motorcycles, and premium gear, providing Southern Luzon riders direct access to the performance and character that have made Triumph a global icon.
