Bell Helmets and other brands sold for $1,125 billion
Vista Outdoor Inc., – the owner of Revelyst – has announced that it has entered into an agreement with Strategic Value Partners, LLC (SVP). SVP will acquire Revelyst in an all-cash transaction based on an enterprise value of USD 1.125 billion. The transaction is expected to close by January 2025. To put it in perspective, USD 1.125 billion is approximately 1.2% of the Philippines’ total national budget in 2023.
This acquisition will include brands under Revelyst: Bell Helmets, CamelBak, Fox Racing, Foresight Sports, Bushnell Golf, Giro, and Simms Fishing. These brands have long been cornerstones in their respective industries, from action sports and hydration to outdoor recreation and precision golf technology.
Vista Outdoor, Inc. headquarters
After consolidating its real estate footprint in the past year, Revelyst operates three platforms: Revelyst Adventure Sports in Irvine, Calif.; Revelyst Outdoor Performance in Bozeman, Mont.; and Revelyst Precision Sports Technology in San Diego. That consolidation was part of the company’s ongoing GEAR Up transformation initiative in which Revelyst is working to unlock its potential by directing resources to better meet consumer demand, synergizing and prioritizing strength in supply chain and doubling down on the equity and innovation of the company’s industry-leading brands.
The acquisition by SVP will position Revelyst to continue to capitalize on the increasing demand for outdoor activities and gear by leveraging Revelyst’s strong market presence and ability to drive long-term growth and profitability. The strategic partnership is expected to allow Revelyst to unlock new opportunities and propel margin expansion across its integrated international house of brands.
“We look forward to working with Eric Nyman and the rest of the team leading this world-class outdoor gear and technology business. For almost a year, we closely followed Revelyst’s progress with this complex transaction. During that time, Revelyst has gained share through a difficult period for consumer spending thanks to the strength of its leadership, its employees and efforts like GEAR UP. With this investment, we plan to put SVP’s full operating resources and network behind Revelyst to help accelerate the success of this market leader,” says David Geenberg, Head of North American Corporate Investments at SVP.
“We are excited to partner with SVP and believe this acquisition is a positive step for Revelyst’s future,” said Revelyst CEO Eric Nyman. “As I reflect on the last year, I am incredibly appreciative of our management team, our employees and our maker community for getting us here. We couldn’t have done this without everyone’s contribution. I believe the best is yet to come for Revelyst and for our customers, suppliers and retail partners. This partnership with SVP is going to make us a stronger company and afford us more opportunities to innovate and deliver top-tier products to outdoor enthusiasts while enhancing our market leadership in the outdoor recreation industry.”
SVP’s acquisition of Revelyst could lead to increased competition for its outdoor brands as Bell Helmets, CamelBak, Fox Racing, and others expand their offerings and markets. Established competitors like Troy Lee Designs, Hydro Flask, Specialized, and Patagonia are expected to closely monitor how SVP manages its new portfolio.
