EM1 e: and Motocompacto wins Red Dot design award
Honda announces that 2 of its two-wheeler creations were chosen as winners for the Product Design category at the 2024 Red Dot Design Awards. This marks the 5th consecutive year that Honda has won awards at the Red Dot Design Awards.
EM1 e:
Developed under the concept of creating an “electric scooter ‘just right’ for people,” the EM1 e: is a personal-use, electric moped powered by the Honda Mobile Power Pack e: swappable battery. The EM1 e: features simple and slim packaging realized by the optimization of the layout of key components. High-brightness LEDs are adopted for the lights, contributing to greater peace of mind experienced by customers while riding at night. The headlight features a simple, flush-surface design, highlighting the iconic look of EM1 e: model.
Motocompacto
(Clockwise) EM1 e:, Motocompacto, Miimo and BF350
The Motocompacto is a modern, all-electric take on the Honda Motocompo, which was originally introduced in 1981 as a “trunk bike” designed to fit inside the Honda City. Developed as a “first and last mile” mobility solution that was conceived to be used in combination with an electric vehicle, the Motocompacto features sophisticated styling that belies its simplicity. Its compact size means it can be folded into an easy-to-carry configuration, which makes it possible to load into/unload from a standard B-segment vehicle, and store in a tight space. The design also enables a high level of customer personalization and tailoring through the application of stickers and other decorations.
“We are honored to be named as winners in the Red Dot Design Award: Product Design 2024, world-class design award,” said Toshinobu Minami, Managing Director, Chief Operating Officer, Design Center, Honda R&D Co., Ltd.
“The designs of EM1 e:, Motocompacto, BF350 and Miimo represent Honda’s passion to move people physically, move people’s hearts and expand the dreams all around the world. We believe that such passion was understood and shared by many people, which resulted in Honda winning the Red Dot,” added Minami.
Lawnmower and marine engine winners of design award
Besides the EM1 E and the Motocompacto, two other Honda creations were declared as winners in the Product Design discipline of the 2024 Red Dot Design Award.
The BF350 is Honda’s newly developed dedicated 5.0L V8 marine engine and is the flagship model of the company’s marine outboard series, providing powerful propulsion to small marine vessels.
In addition to high performance and seaworthiness achieved by the abundant torque, the BF350 realizes a high level of quiet operation and low vibration through the adoption of a newly designed crankshaft. The BF350 was developed to offer an environmentally- responsible and cost-effective outboard engine, with top-level fuel economy in its class.
Meanwhile, Miimo is an electric and autonomous robotic lawn mower developed by Honda that automatically cuts the lawn within a dedicated area.
Miimo features an automatic charging function: returning automatically to its docking station to recharge when running low on power, realizing the full automation of lawn mowing. The latest model, as launched in Europe in 2023, features a Satellite Assisted Homing function that uses location information from a satellite positioning system to find a more direct route to return to its docking station and a Shortcut Wire that enables Miimo to navigate narrow passages and space, further increasing mowing efficiency.
