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MV Agusta back on its own

MV Agusta back on its own

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MV Agusta now back to Sardarov family

In late 2024, Pierer Mobility – the parent company of Austrian motorcycle manufacturer KTM – announced that it is going into a legal restructuring proceeding with self-administration. This is to manage the heavy financial trouble that the company is experiencing.

One of the outcomes of this restructuring process is the scrapping of the takeover of MV Agusta with the return of its 50.1 stake in the company to the Art of Mobility S.A. of the Sardarov family.

MV Agusta back on its own image

MV Agusta headquarters

 

“This is a moment of pride for all of us at MV Agusta. Regaining full control of the company means we are now stronger and more focused than ever on delivering excellence,” said MV Agusta CEO, Timur Sardarov.

Over the last 18 months, MV Agusta has strengthened its financial stability under a fully revitalized management team. In 2024, the company sold 4,000 motorcycles, achieving an annual growth rate of 116% compared to 2023, with last year’s total sales already matched by July. 2024 also marked MV Agusta’s best year ever in parts sales, with a 99% availability rate covering models produced up to seven years ago.

With this move, the company also aims to safeguard its valued network of suppliers and dealers, shielding them from any potential financial disruptions, keeping them from being affected by KTM’s restructuring process, and reinforcing MV Agusta’s stability and commitment to its stakeholders.

As for MV Agusta’s global sales network, all 219 active sales points, including 41 service points, will continue business as usual, with the total number expected to reach 270 this year. Additionally, 20 non-European importers are already part of the distribution network. MV Agusta’s business partners have played a crucial role in the company's 2024 achievements, and they will continue to be key contributors to the brand’s future growth.

According to MV Agusta, the company has everything in place to continue its positive expansion and to keep delivering on its commitments. MV Agusta’s operations remain fully independent, with Varese proudly continuing to serve as the central hub for all key activities, including product development, production, sales, marketing, and after-sales services. The development of the next generation of motorcycles is progressing as planned, paving the way for a renewed, innovative, exclusive range and as always focused on celebrating its famous claim ‘Motorcycle Art’.

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