2024 Royal Enfield One Ride a huge success
On Sunday, September 22, countries worldwide reverberated to the sound of Royal Enfield motorcycles as ‘One Ride’ brought back the global community together to celebrate the spirit of Pure Motorcycling.
Introduced in 2011 to celebrate riders' passion for motorcycling and Royal Enfield, 'One Ride' was celebrated globally across 43 countries. In the Asia Pacific region, the 13th edition of ‘One Ride’ saw more than 6,200 riders from across 12 countries where Royal Enfield enthusiasts came out to ride together, celebrating the camaraderie and brotherhood.
‘One Ride’ is India’s largest cause-led ride where motorcycling enthusiasts of all ages from diverse regions and social identities come together for a ride that is inclusive and fiercely unique. The ride encouraged riders to focus more on wearing helmets and showcasing their distinctive personalities. The theme for this year, Be Bold, Be Seen, Be One urges the riders to Be safe by Being Bold and being seen as a clear testament to riding safe and becoming a symbol of self-expression.
Here in the Philippines, Royal Enfield enthusiasts from Luzon, Visayas and Mindanao have gathered for their respective One Ride activities, with a total of 294 riders joining the event.
Above all, One Ride offers the global Royal Enfield motorcyclist community to get together and be on the saddle on One Day, realizing the scale of the incredible camaraderie tied together by the love for Pure Motorcycling. The ride encourages the riders to become the change agents.
Over the past few years, Royal Enfield has made significant efforts towards encouraging riders to travel responsibly, especially with its marque rides to the Ladakh region, which have positively impacted the livelihood of local communities. This is part of Royal Enfield's larger program on promoting Responsible Travel and working with local communities at destinations that are frequented by its riders. This year ‘One Ride’ ride saw record participation from more 41,730 riders riders from across 66 countries globally. Royal Enfield organized One Ride with the same spirit across Argentina, Columbia, Spain, Mexico, Peru, Chile, Ecuador, France, Uruguay, Costa Rica, Indonesia, United Kingdom, Australia, Korea, Japan, Singapore, Spain, Cambodia, Thailand, Brazil, Dubai, France, Philippines, Italy, and Germany among others.
Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the all-new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350 and Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centers, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities in Nepal, Brazil, Thailand, Argentina and Colombia. Royal Enfield is the first Indian Automotive brand to offer a Borderless global warranty, backed by a network of over 3000+ Royal Enfield authorized service touch points in 70+ countries.
