Ducati reports positive revenue figures in 2024
Ducati’s 2024 financial performance confirms its robust competitive standing within the two-wheel industry and validates the effectiveness of its strategic focus on crafting motorcycles that perfectly merge beauty, performance, and cutting-edge technology. For the third straight year, Ducati achieved revenues surpassing one billion euros, recording EUR 1,003 billion in 2024 (2023: EUR 1,065 billion), amidst a challenging global market.
Ducati CEO Claudio Domenicali
“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market,” says Claudio Domenicali, CEO of Ducati. “We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation, and racing competition while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today.”
The company’s operating result (EBIT) stood at EUR 91 million, translating to a profitability of 9.1%, a figure that highlights Ducati’s capacity to generate vital financial resources for its strategic initiatives.
In 2024, Ducati sold 54,495 motorcycles to its global clientele. Although this reflects a 6.4% decline in sales from the 58,224 units delivered in 2023, Ducati says that it is consistent with the brand’s dedication to preserving the exclusivity and inherent value of its motorcycles for its loyal customers.
