Moto Morini bets on AI for future motorcycle sales
While other countries are busy developing AI and other technologies to make life easier, smarter, and more productive, we Pinoys are still glued to an awful and endless political teleserye starring our own lawmakers.
Speaking of AI, Moto Morini has now introduced AI-powered “salespeople” on its US website, proving just how fast the technology is beginning to reshape even the motorcycle industry.
According to a report from powersportsbusiness.com, Moto Morini USA will be using AI in lieu of actual persons on its website to “strengthen its connections with [US] consumers and dealers.”
“We looked at a lot of options for handling online leads, and most of them amounted to little more than enhanced forms. Ekho was different. It actually talks to the customer, understands what they’re looking for, answers questions and gets them to the right dealer ready to buy,” said Moto Morini Motorcycles COO, Chris McGee.
The AI system, which was developed by Ekho, is designed to help Moto Morini handle growing customer inquiries by replacing traditional lead forms with real-time conversational interactions. The AI can recommend motorcycles based on a buyer’s riding style, experience, and budget, while automatically filtering serious buyers before handing them over to dealerships, allowing human staff to focus more on closing actual sales.
Ekho co-founder and CEO, Rowan Mockler, said the partnership demonstrates how automakers can use AI to modernize the digital retail experience while helping dealerships receive higher-quality and more sales-ready leads.
While some riders may still prefer talking to a real person over an AI assistant, this could be a glimpse of where motorcycle sales are headed. From answering inquiries to recommending the right bike, AI is slowly becoming part of the buying experience, although at the end of the day, the final decision still rests on the person who will actually buy and ride the motorcycle.
And for those worried about AI replacing motorcycle sales agents at dealerships, there’s little reason to panic for now. We Pinoys still value human interaction, making it unlikely for local dealerships and big names in the motorcycle industry to fully replace real salespeople anytime soon.
