WWR and RideManila officially launches Ride United
WWR and RideManila have brought together the key movers of the Philippine motorcycling industry for the official launch of the Ride United merger, which many consider a landmark event celebrating the unification of brands, partners, and communities that continue to shape the country’s thriving two-wheel culture.
The gathering showcased a powerhouse roster of brand partners, including Castrol, CST Tires, Maxxis, the Primer Group, R.O.X., Yuasa, and several other longstanding supporters of the Philippine riding lifestyle. Their presence underscored the event’s mission: to build a stronger, more connected ecosystem for riders across the nation.
Adding to the momentum were motorcycle manufacturer partners such as Triumph, Vespa, Ducati, and CFMOTO, which are all globally recognized brands known for redefining performance, craftsmanship, and technological excellence. Their participation highlighted Ride United’s role as a bridge between Filipino riders and world-class machines.
From the retail and distribution side, Ride United welcomed its key motorcycle dealership partners, Wheeltek and New Nemar. These dealerships continue to play an essential role in making premium motorcycles and riding gear accessible to communities from Luzon to Mindanao.
At the heart of the merger is Ride United’s integration of WWR Manila and Ride Manila brands, bringing together a formidable lineup of trusted names, including Shark Helmets, Segura, Furygan, Falco Boots, Held, Troy Lee Designs, Hedon, Inuteq, FOBO, Nexx, Cardo, Kriega, SPIDI, and SIDI. These brands have long been synonymous with safety, performance, and style, the values that every rider depends on every day.
Yet what truly set the event apart was the gathering of people behind the industry: ambassadors, organizers, manufacturers, dealers, and media who live and breathe the riding culture. The Ride United merger is more than a corporate alignment; it is the merging of communities, expertise, and a shared passion to elevate the Filipino riding experience.
With this milestone, Ride United marks the beginning of a new era, one that promises greater unity, innovation, and growth for the country’s motorcycle community.
