'CAREAVAN' campaign by HATASU coming soon to a town near you
Known for its accessible and sustainable riding solutions, HATASU rolls out its educational public service initiative, HATASU Careavan, to further strengthen its goal of providing a 360-degree presales-to-aftersales customer journey.
HATASU initiates an educational campaign with its HATASU Careavan
HATASU has always been transparent about its mission to provide a 360-degree customer journey by addressing the riding needs and pain points of HATASUKIs. This starts from educating the market about e-bikes, and partnering with top key dealers and financial institutions so that their e-bikes are accessible to every Filipino, up until the purchase has been done by providing aftersales support. One of the ways the brand is fulfilling this mission is through their recently launched HATASU Careavan, a public service campaign to educate existing and potential e-bike users.
The HATASU Careavan is an offline event touching base in different cities and provinces. During the two to three days event, the brand will be conducting e-bike education talks such as a Safety Riding Program in coordination with the local government unit and a HATASU e-bike 101 to introduce and demonstrate the different available HATASU e-bike models and their functions.
“At HATASU, we want to do our part in ensuring proper road guidelines and etiquette are in place hence we are rolling out the HATASU Careavan campaign to empower our existing and potential customers with the proper e-bike education as well as provide them an avenue to access our products and have them regularly checked,” says Austine Huang, HATASU Philippines COO.
The event is also an avenue for existing e-bike users to have their units checked for repair or maintenance. Interested customers, on the other hand, can also avail of their dream e-bike during the HATASU Careavan wherein sales representatives and installment partners will be present to assist potential buyers with their inquiries.
Successful 1st Leg at Goa, Bicol
The first leg of the HATASU Careavan successfully concluded last March at Goa, Bicol in partnership with K-Servico. During the three (3) day event, the brand conducted talks on safe riding, e-bike check-ups for existing HATASU users, selling activities, test drive opportunities, and fun booth activities.
HATASU recently announced that it'll be having the second leg of the HATASU Careavan at Bajada, Davao in partnership with EMCOR. Visit their exhibit at JVR Building, EMCOR Bajada, Davao store from April 12-13 to catch the exciting activities and deals the brand prepared!
Want to know if your city is next? Follow the official HATASU Philippines Facebook page at https://www.facebook.com/HATASUPH and their official TikTok page at https://www.tiktok.com/@hatasuph for updates on the next HATASU Careavan legs!
Hop On, HATASU Na!
