LTFRB serious against vlogging PUV drivers, slaps PHP 5,000 penalty
If you’re a motorcycle taxi rider who also creates content online, it may be time to keep your camera off while you’re on duty.
Earlier this month, the Land Transportation Franchising and Regulatory Board (LTFRB) issued Memorandum Circular No. 2026-050, prohibiting all Public Utility Vehicle (PUV) drivers from vlogging, livestreaming, or interacting with social media while driving. According to the agency, these activities amount to distracted driving and have no place in public transport.
Now, the LTFRB has made it clear with the sampol of its first erring PUV driver.
The agency recently issued a Show Cause Order (SCO) under the new memorandum after a taxi driver was caught livestreaming. The order was issued against the taxi’s operator, who has been directed to explain why its Certificate of Public Convenience (CPC) should not be suspended or revoked.
LTFRB Chairman, Atty. Vigor Mendoza II, said the driver’s actions endangered not only the passengers inside the taxi, but also other road users, adding that the agency will not tolerate any activity that compromises road safety.
The memorandum was issued after the LTFRB observed a growing number of PUV drivers creating vlogs, livestreaming, and producing social media content while operating public transport vehicles. In some instances, drivers were reportedly filming content with paying passengers still on board.
Under the circular, violators face a PHP 5,000 fine, while operators may also be held administratively liable if they fail to ensure compliance with the policy. The operator involved in the latest case has also been ordered to attend a hearing scheduled for July 21.
Mendoza likewise reminded all PUV operators to explain to their drivers the new rules, noting that the LTFRB is actively monitoring social media platforms for violations. He also encouraged the public to report erring drivers, stressing that passenger safety should always take priority over creating content.
