Yamaha Motor invests in Electric Motion SAS
Yamaha Motor announces that it has invested in French EV company Electric Motion SAS – a company that develops and manufactures electric motorcycles (collectively known here in the Philippines as e-bikes) for trials and off-road riding.
According to Yamaha, the aim of this investment was to raise the presence of both companies in the electric motorcycle market, as well as to delve into the possibilities available with electric motorcycles for competition. As strategic partners, the two companies will bring together their respective expertise and capabilities to explore collaborative avenues in technology development.
The company currently has around twenty employees. Its sales have been growing for several years and has been profitable for the last 5 years. The founder, main shareholder and CEO, Philippe Aresten, is very happy and extremely proud that a company like Yamaha is joining the company’s capital.
“This brand [Yamaha] has always been close to my heart, especially after having collaborated professionally 20 years ago. The avant-garde technology developed within our company is the basis of the interest shown by Yamaha Motor Company,” said Aresten.
Since its founding in 2009, Electric Motion has sold its products under the “EM” brand name in approximately 40 countries around the world —including Japan— and is steadily increasing its presence in the market for competition trials and off-road bikes. Electric Motion’s products have achieved spectacular results in the Trial World Championship, the FIM E-Xplorer World Cup —the world’s premier electric off-road motorcycle racing series— and other events.
Yamaha Motor, in line with its Yamaha Motor Group Environmental Plan 2050, is working toward being carbon neutral throughout all of its supply chains, including the company’s business activities by 2050.
